Articles

Written so business owners can follow them, with no technical jargon. Every point comes from problems I have actually run into while checking and building systems, or from source documents I read myself. It is not content translated from other sites.

SEO and AI search · 6 min read

How to change your domain or rebuild your website without losing your Google rankings

Changing your domain, moving to a new platform or rebuilding the whole website can wipe out the rankings you have if the move is done wrong. This article sums up the steps in Google's own site move guide, before the move, on moving day and after, along with the mistakes that come up most often.

Read more →
SEO and AI search · 6 min read

SEO with a first-page guarantee: does it really work, and how is the fee worked out?

Many SEO providers sell with lines like "first page guaranteed, or you don't pay". This article opens the real price pages of four Thai providers to see what each kind of guarantee means, what the fees are, and what to ask before you sign.

Read more →
Prices and budgets · 6 min read

How much do Google Ads cost? Real numbers from our own ad account

Google Ads has no fixed price. Search campaigns are paid per click. This article opens two weeks of numbers from our own campaign: the average cost per click, what happened when we raised the budget, Google's daily budget rules, the VAT to add, and what ad management costs in Thailand.

Read more →
SEO and AI search · 6 min read

How AEO and GEO differ from SEO, with the evidence separated from the hype

More web design companies now say they are ready for AI search, or that they offer AEO and GEO. This article explains how the three terms differ, which parts are the same old SEO, which parts are genuinely new, and what to ask before you pay, based on Google's own documents and published research.

Read more →
Prices and budgets · 9 min read

Once you have a website, what else do you pay for? Real numbers for every item

The question that always comes after agreeing on a price is: and how much a month after that? This article gives real numbers for every item: domain, hosting, email, LINE OA and payment fees. It also explains why the cost people don't fear is the one that eats the most money.

Read more →
Prices and budgets · 9 min read

How much does a website cost? Why two quotes can be ten times apart

The number on a quote is not the price of a website. It is the price of what that provider chose to put in. This article shows the six lines you need to find before you sign, and how adding up five years of costs can turn the cheapest offer in year one into the most expensive.

Read more →
Mobile apps · 8 min read

From 30 September 2026, unregistered Android apps cannot be installed in Thailand

Thailand is one of the first four countries where Google requires every app to come from a verified developer. This article explains who is affected, what really happens if you do nothing, and five things business owners can check for themselves today.

Read more →
How AI works · 3 min read

Same picture: you see a volcano, the system sees words

An AI system does not look at a picture the way you do. It splits the image into small cells and guesses each one, keeping a confidence score as it goes. The blank areas are where the system was not confident enough to answer, and that is the most valuable information of all, which most systems throw away.

Read more →
Security basics · 6 min read

How does a small shop's website get hacked when there is nothing worth stealing?

Most shop owners think they are not a target. That is only half right. Nobody is aiming at you personally, but automated tools sweep every website on the internet all the time, and what they take is not what you think.

Read more →
Payment systems · 7 min read

Fake bank transfer slips: how online shops get fooled, and how to stop it

Taking payment by asking customers to send a picture of their transfer slip is the easiest method there is, and also the easiest to cheat. This article explains three ways people really cheat, and what a shop can do itself to stop them.

Read more →
Before launch · 5 min read

Before you open your website to the public, check these seven things

A pre-launch checklist you can do entirely yourself, with no special tools. Every item comes from problems that keep turning up on websites that are already live.

Read more →

Want to know where your website has security holes?

I'll check it for free. Just send me the address. You get a report of what I found and what needs fixing first. No strings attached.